No 7 serum – No 7 Serum Review 2019

New No7 serum proven to knock 5 years off sells one every two seconds

When a new Boots No7 serum launches, the beauty world pays attention.

Since the sell-out frenzy of the original No7 Protect & Perfect after a certain documentary way back in ’07, the clever bods at Boots have enjoyed a fairly unbroken run of skincare hits. Why? Proven skincare benefits thanks to the brand’s prized Matrixyl 3000 complex, keen pricing and a clever focus on the consumers who matter, namely, grown up women.

So when word reached me that a new collection of super-concentrated skincare was in the works including a powerful line-filling serum I got that baby into my beauty cupboard faster than you can say “crow’s feet”.

Typically for a blockbuster skincare launch, No7 swore pre-launch testers to secrecy on the details of this shiny new product so I’ve been keeping quiet… until now.

Allow me to introduce No7 Laboratories Line Correcting Booster Serum…

The much-anticipated serum launched on 11th April, selling an incredible one every two seconds on its day of launch after racking up a 16,000-strong waiting list.

So what’s all the fuss about?

No7 Laboratories Line Correcting Booster Serum: need to know

* It costs £38 and launched on 11th April

* It’s the first product to launch from No7 Laboratories, a new skincare line focusing on highly targeted skincare solutions

* This serum is to be applied directly to lines, rather than all over the face

* In clinical trials it was shown to reduce the appearance of wrinkles by up to five years. After trialling it on women who were considering injectable treatments, 77% said it gave them better results than they thought were possible with skincare alone and 73% said they were less likely to consider Botulinum Toxin (aka Botox)

No7 Laboratories Line Correcting Booster Serum: what’s the verdict?

I love the syringe-like packaging, both for practical benefits (it really helps get the product right where it needs to be – in my case, around my eyes and forehead creases) and the psychological; this looks serious, so just feels like it works.

Make sure you don’t get too trigger happy when dispensing; my first ‘dose’ ended up flying out at such speed it hit the other side of my face.

The formula is lovely as you’d expect from No7, it’s light and swiftly absorbed without any obtrusive fragrance. There’s no stickiness, either; it plays nicely with all the other skincare I use and sits well under makeup, so no worries about pilling.

And what about the results, you say?

Well, full disclosure, I’ve only been testing the serum for a week, so full transformation is pending. However, I have absolutely noticed a nice instant plumping effect, and the more pronounced expression lines in my forehead seem smoothed out when I raise my eyebrows. Most importantly I’m determined to keep going with it, which, trust me, is not the case for the majority of product trials.

This is a clever buy backed up by science at a price point that rarely offers this sort of targeted product. Looks like No7 has done it again.

Buy No7 Laboratories Line Correcting Booster Serum at

NEW No7 Protect & Perfect Advanced Serum & Intense Advanced Serum

So here is the latest phase in the No7 Protect and Perfect story. After the media frenzy that greeted the launch of No7’s first anti-ageing serum back in 2007 there is now something even bigger…. the No7 Protect & Perfect Advanced Serums. They promise to be even more effective than their clinically proven originals and clincal trials have seen spectacular anti-ageing results. Exciting!!

No7 Protect & Perfect Advanced Serums

In 2007, when University of Manchester studies revealed the effectiveness of the original No7 Protect & Perfect serum, Boots sold a whole years’ stock in just under 2 weeks. Ever since, the scientists have been working to create products that can deliver even better results. The partnership with Universities has grown and Boots works with a range of research partners and global clinical research organisations across a range of different skin areas.

No7 Protect & Perfect Advanced Serum

There are 2 new products No7 Protect & Perfect Advanced Serum and No7 Protect & Perfect Intense Advanced Serum and the big headline news is…. 100s of women tested the new Advanced Serums and 80% saw their best anti-ageing results ever.  In addition to this, 8 women tested the serums for 1 month and all the mirrors in their homes were taken away. They were astounded at their results when the big reveal came.

No7 Protect & Perfect Intense Advanced Serums

No7 decided to measure their new products against their already highly successful and effective current Protect & Perfect serums, to really show just how much they have improved on work already done.

Results for No7 Protect & Perfect Advanced (for first signs of ageing):


No7 Protect & Perfect Advanced Serum Before & After (3 month clinical trial)


In trials, the new serum was compared against the previous serum and also untreated skin all measured on lines and wrinkles around the eye area. We have results for 1 month, 2 months and 3 months.

No7 Protect & Perfect Advanced Serum (3 month clinical trial)

We see that both the original and the new serum show significant improvements after one month, and that as time goes on the new serums really starts to flex its muscles and power ahead. The results on this 27 year woman after 3 months show crows feet practically disappearing.

Results for No7 Protect & Perfect Intense Advanced (for 35+):


No7 Protect & Perfect Intense Advanced Serum (3 month clinical trial)


As with the Advanced Serum, Intense Advanced was trialled against the original Intense serum and also untreated skin focusing on the eye area. This time the trial period was 6 months and as a matter of fact, because the results have been so impressive, it is actually still continuing in order to fully capture the long term benefits.

No7 Protect & Perfect Intense Advanced Serum (3 month clinical trial)

The new serum again performs significantly better than the original and the improvements actually begin to dramatically increase as time goes on, which is why the trial has been allowed to run on to assess how long this wrinkle-reducing effect of the new serum might continue.

I am all about the results but in case you’re interested in the new formula, here’s the lowdown.

The Matrixyl 3000 peptide blend was in the original formulae and research has shown that it was key ingredient in delivering the serum’s benefits. To maximise these benefits, Matrixyl 3000 has been concentrated by adding an extra peptide – acetyl-di-peptide – into the mix, bringing us the powerful Matrixyl 3000 Plus. This means that there’s now 30 times more repair peptide than the original serum.

There are new Rice Peptides to protect the skin from free radical and also No7’s existing Antioxidant Complex.

New to the formula of No7 Protect & Perfect Advanced Serum is Salicylic Acid which has been included to cater for younger adult skins and their tendency to break out and also to improve the penetration of the formula as it encourages the shedding of old skin cells. Those with blemish prone skin will value its ability to clear clogged skin and neutralise bacteria. No need to make a choice between spots and ageing. Excellent!

For the No7 Protect & Perfect Intense ADVANCED Serum (35+), the same additions have been made with the exception of Salicylic Acid which has been swapped out for a Firming Boost in the shape of Hyaluronic Acid.

I have been using the No7 Protect & Perfect Intense ADVANCED Serum once a day nearly every day for a couple of weeks. In spite of the fact that it is supposed to be used twice daily, I still think I have noticed a slight improvement in lines and am fairly confident that continued and more intense use would deliver stronger results. I would need to trial it properly to personally determine this to be the case though, and unfortunately time does not allow this. Note that you do need to combine with use of a day and night cream.

The all new No7 Protect & Perfect Advanced Serum (£23.95) and No7 Protect & Perfect Intense Advanced Serum (£24.95) will be available on 14th May 2014 at Boots. If people get as excited about this as they did the first time around (and they probably should) then I PREDICT A RIOT!



No 7 Protect & Perfect Intense Advanced Serum

“How a Serum Can Help Fight Wrinkles?” View On

Did you know…?

Wrinkles are one of the most natural and obvious progressions of aging. While most of us would like to deter the changes occurring in our skin, unfortunately, we cannot simply wish away the rate of aging. Wrinkles and creases that appear around the eye area or on the cheekbones or forehead prematurely are often due to environmental influences. Ironing out these wrinkles can be avoided at an earlier age with the correct skin regimen and products.

The Environment

Every minute each day, our skin on our bodies is open to the elements of nature that can cause us to age quicker than we are intended to.  The sun, for instance, causes the skin to develop wrinkles, age spots, and diseases such as skin cancer.  The weather along with other unhealthy elements such as pollution, dirt, grime, the chemicals they spray onto our food, the hormones they inject into the cows and chickens, the chemicals coming from so many chemical plants and many others can cause our skin to age faster.  In order to maintain beautiful, youthful skin you need to learn how to care for your skin the right way using the right products.

Over the course of several years, I have noticed wrinkles above my forehead, eyes (crow’s feet) and around my lips (laugh lines).   This all comes with age, the environment, and the products we use.

I have tries many serums in the past to make my wrinkles less noticeable.  Some were a success, but nothing to brag about at all. I also tried a bunch of serums for my discoloration and sunspots, but I had no success in the least. It was just wasted money on products that promised me things they couldn’t deliver.

Before and After Shots

Last month, I received a call from the Dr. Oz Show.  They asked me if I would like to try this amazing anti-aging serum that has been getting a lot of buzz from consumers and the media.  I was thrilled that the Dr. Oz Show was going to send me the serum to use on my face.  They took some before shots of me when I started using the No 7 Protect & Perfect Intense Advanced Serum (dr oz no 7 serum) and after using the product for a month I went into the Dr. Oz Studio to show them the results. 

I was thrilled to show them the amazing results I experienced.  As soon as I began using the serum I noticed that my face became smoother and more radiant.  After a couple of weeks, I was thrilled to see my forehead, crow wrinkles around the eyes and my laugh lines disappear almost to the point where they weren’t visible. I was astonished at these remarkable results.  These are the best anti-aging results, I ever got after using an anti-aging serum, cream or vampire facial. The lines on my forehead including my laugh lines and crow’s feet became less notable, the sunspots lighten up and my face definitely looks and feels tighter.

I was very impressed that it contained ingredients that could address a bunch of my skin concerns at once.

Anti Aging Serum Dr. Oz: What I love

I love how this product made makes my skin feel so silky and smooth and most of all I love how it gives my face such a radiant glow.   This product feeds, heals, moisturizes, conditions, and protects the skin and most of all illuminate wrinkles.

As an author of the book, “The Complete Herbal Guide: A Natural Approach to Healing the Body – Heal Your Body Naturally and Maintain Optimal Health Using Alternative Medicine, Herbals, Vitamins, Fruits and Vegetables I found this probiotic supplement and the founder of I found this product to be very beneficial.”  The lines on my forehead including my laugh lines and crow’s feet became less notable, the sunspots lighten up and my face definitely looks and feels tighter.  I loved it.

It came quickly, packaged well and I noticed my skin was softer, more radiant and it helped my wrinkles become less visible in a couple of weeks!  I will continue to use the No 7 Protect & Perfect Intense Advanced Serum.  I highly recommend it.

~Stacey Chillemi

no7 youthful eye serum review

Boots No 7 Youthful Eye Serum  is a very lightweight cream that disappears into the skin rapidly, hydrating with hyaluronic acid, brightening with vitamin C and giving a “soft focus” look to the eye area.

Boots No7 Eye Serum Ingredients

The Advance formula contained within the boots No 7 eye serum begins by smoothing and revitalising around the eye area.

Hyaluronic Acid Assists with the Firming and Moisturising making you feel tightened and feeling a little more youthful.

Boots No 7 Youthful Eye Serum also contains Vitamin C, which assists in Brightening and giving you a Soft Focus look to your eyes.

Vitamin A, Cassava and Anti-Ageing Peptides contained within the boots eye cream itself work on a daily basis to improve skin firmness assisting in reduction of dark circles, puffiness and wrinkles.

Hypoallergenic supports people with sensitive skin types, ensuring you are less likely to suffer any allergic reactions when using this amazing No 7 eye serum.

Results – Boots Magic Formula

Firstly, I was so excited to try Boots No 7 Youthful Serum, especially now I am in my 30’s, the crow’s feet have started to creep up on me (How Cruel life can be). I have recently noticed that under my lower eyelids my skin is not as firm as it used to be, not like when I was in my 20’s, so this was the best time to try Boot’s eye serum.

I wanted to write the review of the product two weeks in, this is because I had already noticed a visible difference. After four weeks of trialling the No 7 eye serum by boots, I was extremely happy with the results.

Application of Boots No 7 Serum

In the morning, I would use the eye serum before applying my make-up and once on an evening as part of my cleansing routine.

So why was I so excited about the results?

Even though my wrinkles have not vanished completely my results have been amazing. My Crow’s feet have almost gone and I no longer have bags under my eyes, which made me feel more awake and a little more confident too.

My Mother noticed the fresh difference to my eyes too. I know mums usually noticed a change in their children’s appearance, but my mother was so impressed by the change around my eyes she has purchased this product too.

Boots No 7 Youthful Eye Serum has done wonders for my confidence as mentioned above, it is great to feel that I can hold my head up high after having a few years of darkness and puffiness.

I will certainly be leaving this product to my anti-ageing routine because it is just that good and worth every single penny.

No 7 Youthful Eye Serum can be purchased from Boots Stores or online.

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